Dear Friends,
Given below are some of the initiatives taken under "Corporate Social Responsibility" program by various corporate firms for Road Safety....
1. CSR of SBI General Insurance
SBI General Insurance associated with Doers NGO, to support Himachal
Pradesh police in bringing down the number of road mishaps in January
2023.
Under the CSR programme, SBI General provided a well-equipped
ambulance which will provide immediate medical care to the road accident
victims in Mandi district within the ‘Golden hour’. The association
involves SBI General, Doers NGO, Himachal Pradesh Police and Civil
Hospital, Sundarnagar with an aim to provide timely treatment and
facilitate lifesaving medical resources for road accident victims.
Apart from this, in association with Himachal Pradesh Police, SBI
General has also provided road signages to increase awareness and
highlight cautions at various accident-prone areas on the highway,
thereby aiming to prevent road mishaps.
2. CSR of Exide Life Insurance
Exide Life Insurance launched a film, #YouNeverRideAlone, as a part
of their CSR campaign, Helmet Saves in March 2021. The film is aimed to
act as a wake-up call for people to take Road safety seriously.
The film opens to a man riding his motorbike enjoying the bright and
sunny day. His helmet hangs by the handle unattended. The scene then
cuts to the man’s parents, pregnant wife and young child standing
symbolically on the same bike as he rides. There is a look of concern on
their faces as the man approaches speed-breakers on the road, while the
man seems oblivious of the danger. Thankfully, at the last moment, the
man manages to stabilize his bike and makes it over the speed-breakers
safely. This however jolts him into reality. He looks in his rearview
mirror, and realizes that his family and their responsibility is always
riding with him, no matter where he is. The film ends with the man
making the smart choice of protecting himself with a helmet, for the
sake of his family.
3. CSR of Honda Motorcycle and Scooter India
Honda Motorcycle and Scooter India runs the National Road Safety
Awareness Campaign in different states across the country with a
commitment to fostering a culture of safe riding on Indian roads.
During the campaign, HMSI reaches out to school students and staff
members to raise awareness about safe riding practices. The company’s
road safety instructors utilize age-appropriate road safety learning
programmes to ensure that road safety awareness is effectively retained
among all participants. The purpose is to promote responsible road usage
and cultivating safe riding habits.
These Road Safety awareness programmes are interactive and engaging,
catering to a wide range of age groups, from children to youth and are
conducted in schools, colleges, government institutions, and
non-governmental organisations. Through activities such as interactive
games, role-playing, virtual experiences, and more, the goal is to raise
awareness and encourage responsible road behaviour among all road
users. This awareness initiative has already reached over 5.7 million
Indians, as per an announcement made by Honda in September 2023.
4. CSR of Gulf Oil Lubricants
Gulf Oil Lubricants India Ltd. joined forces with the Lazy Rangers
Motorcyclists Confederation in August 2023 to foster road safety
awareness and advocate responsible riding habits. Gulf Oil chose the
delivery partners’ community to distribute 100 helmets in the presence
of the Navi Mumbai Traffic Police, underscoring the importance of
governmental support in promoting road safety. By distributing helmets
to the delivery partners who are always on the road for their
livelihood, the initiative not only encourages the use of safety gear
but also reinforces the shared responsibility of all road users in
curbing preventable accidents.
5. CSR of AU Small Finance Bank
AU Small Finance Bank partnered with the Centre for CSR &
Sustainability Excellence, the not-for-profit implementation arm of
Innovative Project Management Services Pvt Ltd, to implement a CSR
project on road safety awareness in Meerut, Agra, Kanpur, and Lucknow in
April 2023. The project was implemented at the local level by Apna
Theater Sansthan, a non-profit organisation.
The project is aimed at imparting education on the importance of
road safety and risks associated with unsafe driving, creating awareness
on road safety requirements, promoting road safety in schools and
colleges, and sensitizing road users through road safety campaigns, IEC,
use of mascots, and street shows.
6. CSR of Meyer Organics
Meyer Organics Pvt. Ltd recently concluded a Corporate Social
Responsibility (CSR) initiative to promote road safety in Mumbai. The
event, titled the “Safe Riders’ Seminar & Helmet Distribution,” took
place at Vidyalankar School of Technology in Mumbai and the office of
the Joint Commissioner of Police (Traffic) in Worli, Mumbai. As part of
the initiative, discussions were held highlighting the importance of
road safety, wearing standardised helmets and responsible driving. A
total of 500 helmets were distributed to the guests attending the event
including students.
7. CSR of Nanavati Super Speciality Hospital
Nanavati Super Speciality Hospital, in collaboration with Mumbai
Traffic Police, organised, ‘Bikeathon—Ride to Road Safety’ in February,
2021. The motorcycle rally culminated a month-long road safety campaign
as a part of the first ever National Road Safety Month 2021. The
objective of the campaign was to create awareness about road safety
regulations and create an army of effective first responders in the
event of road accidents.
As a part of the campaign, Nanavati Super Speciality Hospital, under
the guidance of Mumbai Traffic Police, organised the rally with
prominent motorcycle groups to spread awareness about road safety norms
and guidelines. Over 50 motorcyclists included citizens, top management
of Nanavati Hospital, doctors, support staff and traffic policemen.
During the month-long campaign trail, a team of trained emergency
medical experts from Nanavati Hospital offered Basic Life Support (BLS)
and Cardiopulmonary Resuscitation (CPR) training to employees of Mumbai
Traffic Police, Mumbai Police and their families at Police Colony of
Santacruz. Similar workshops along with educative skits by Mumbai
Traffic Police were organized for citizens at four prominent city malls
and Juhu Chowpatty.
Source - https://thecsrjournal.in/top-csr-initiatives-for-road-safety-in-india/
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